If you want to buy AMSOIL Products, visit the AMSOIL On-Line Store

Synthetic Motor Oil Gets All New Semantics

(first published in Nov., 2000 issue of Car and Driver by Patrick Bedard)

Now that the meaning of "is" has gotten so slippery you need to grab it with both hands, we'd better keep an eye on longer words, too.

One's already got so squirmy on us - "synthetic," as in synthetic motor oil.

Most guys know two things about synthetic oils. First, the price is three to four times that of conventional oils. Second, they're not real oil, not made from crude.

News flash: Scratch that second part. Now motor oils derived from crude may be labeled "synthetic." But they still cost over four bucks a quart.

Bait and switch? That's the obvious conclusion. Except in this case the advertising ethics people have given their approval.

Here's what happened, according to a detailed account published in the trade magazine Lubricants World. Late in 1997, Castrol changed the formula of its Syntec "full synthetic motor oil", eliminating the polyalphaolefin (PAO) base stock (that's the "synthetic" part, which makes up about 70% by volume of what's in the bottle) and replacing it with a "hydroisomerized" petroleum base stock.

Mobil Oil Corporation, maker of Mobil 1, "Worlds Leading Synthetic Motor Oil," said no fair and took its complaint to the National Advertising Division (NAD) of the Council of Better Business Bureaus. NAD often arbitrates between feuding advertisers on their conflicting claims.

The notion behind synthetic motor oils as we've known them is an elegant one. Instead of relying on the cocktail of hydrocarbons contained in crude oil, why not go into the laboratory and build the perfect base stock from scratch, molecule by molecule, and build it till it gets 10-carbon molecules, then combines three of those to form PAO. The result is a fluid more stable than the usual base oils derived from crude. It keeps flowing at low temperatures. It's more resistant to boiling off, and more resistant to oxidation, which causes thickening with prolonged exposure to high temperatures.

Still, there's more than one road to the point B of improved stability. Petroleum refiners in recent years have learned how to break apart certain undesirable molecules - wax, for example, which causes thickening of oil at low temperatures- and transform them by chemical reaction into helpful molecules. These new hydroisomerized base oils, in the view of some industry participants provided properties similar to PAO's but only cost half as much," Lubricants World reported.

The argument before NAD tiptoed around the obvious - does the consumer get four bucks' worth of value from each quart of synthetic oil? - and plunged straight into deep semantics. Mobil's experts said "synthetic" traditionally meant big molecules built up from small ones. Castrol's side held out for a looser description, defining "synthetic" as "the product of an intended chemical reaction."

What do unbiased sources say? It turns out that the Society of Automotive Engineers (SAE) and the American Petroleum Institute (API) both have technical standards covering motor oils, and both of these organizations in the '90's backed away from their old definitions of "synthetic," leaving lots of room for new interpretations.

In the end, NAD decided that the evidence constitutes a reasonable basis for the claim that Castrol Syntec, as currently formulated, is a synthetic motor oil, said Lubricants World.

The obvious question now: Has the term "synthetic motor oil" been opened up to the point that it no longer means anything? Maybe. But here's a better question: Did synthetic ever mean what we thought it meant?

"Great oil" is what most guys think it means. "At that price, it's gotta be great stuff!"

Okay, but how great? Your cars manual tells what motor oil you should use, and with few exceptions, that description will consist of only two specifications. One is for viscosity, such as 10W-30; and the other is for the API service grade, SJ being the current one for gasoline passenger cars.

The buck-a-quart multi-grades meet these standards, as do the synthetics.

The synthetics, on the back label, claim compliance with more standards, but even if you know what they mean, they seem beside the point for U.S. passenger cars. For example, should you care about diesels if you drive a gasoline burner? API service CF is the oldest of the current specs for light-duty diesels; some synthetics list that one. Synthetics may also list ACEA A1 and B1, which are European specs roughly equivalent to API gasoline and diesel specs. The Europeans grad their oils by level of performance, so that A2 and A3 are tougher specs than A1. Same for diesels. Usually the date of the spec is omitted, but A1-98 is newer than A1-96.

Completely absent is the one performance claim that would have some real meaning for all of us - some indication of longer oil life. [Except for AMSOIL which clearly states 25,000 miles/1-year for most of the oils, or 35,000 miles/1-year for their Severe Service 0W-30 synthetic.] Automakers hold synthetics to the same oil change intervals as conventional oils. And the oil companies promise even less. "To give added protection and life to your engine, change your oil every 3000 miles." This same language appears on the back of both Pennzoil Synthetic and conventional oils. Valvoline synthetic makes a similar recommendation. [Commentary: Since 1972 AMSOIL is the ONLY synthetic oil manufacturer in the world to guarantee 25,000 miles or 35,000 mile oil change intervals and utilizing full PAO synthetic technology exclusively.]

Synthetics do get one unambiguous endorsement: Corvettes, Porsches, Vipers, and all AMG models from Mercedes-Benz come with Mobil 1 as the factory fill.

Most synthetics mention GM 4718M in their list of claims; that's the unique spec created by General Motors for Corvette oil. It's a high-temperature requirement that tolerates less oxidation (thickening) and volatility (boil-off) on a standard engine test called Sequence 111E according to engineer Bob Olree of GM Powertrain. [Note: AMSOIL 0W-30 far surpasses GM's 4718M spec.]

But don't expect to learn such details on any label [again, except for AMSOIL which clearly states test results on the back of every bottle of Series 2000 0W-30 and 20W-50 synthetic]. Mobil 1 at least uses straight forward declarative sentences. Most of the others read as though they were written by a lawyer looking for an escape clause. Why else would the following claim be so rubbery? "Pennzoil Synthetic motor oil is recommended for use in all engines requiring ILSACGF-1, GF-2, API SJ, SH, or SG, and in engines requiring oils meeting GM 4718M." Okay, but does it actually pass those standards?

"Yes" says James Newsom, Pennzoil's motor-oil product manager.

Castrol Syntec, on its label, "exceeds" every standard it mentions. Hmm. Now that the meaning of "is" is in play, I have to wonder, does Syntec meet those standards as well?

"It does" says Castrol's Julie Ann Oberg. While I have her on the phone, I ask if there will be a Syntec price reduction now that the lower-cost base stock has been substituted for the old synthetic. She says no.

End of article.

Now, after reading that why would anybody in their right mind want to spend their hard-earned money on Castrol Syntec, Penzoil Synthetic, Valvoline Synthetic or any of the other "synthetics" when what your getting is not even a true 100% full PAO synthetic? Even Mobil 1 Tri-Synthetic uses multiple base-stock technology by blending other synthetic molecules with the PAO base-stocks and then they come up with a catchy name of Tri-Synthetic. Pretty sneaky huh? AMSOIL moved away from multiple base-stock technology over 20 years ago!, yet Mobil makes it sound like their Tri-Synthetic technology is some new earth-shattering technology. What a joke!

Help!  How can I tell the difference between a true high-performance synthetic motor-oil  that's worth my money, and a glorified petroleum "synthetic"?

                              It's simple, really.  Just look on the product label for this emblem:

If you don't see this emblem on a synthetic, and the label either mentions Group III base-stocks or nothing at all, then what you are looking at is a Group III "hydrocracked" (hydroisomerized) petroleum oil that will outperform standard petroleum oils but does not offer extended drain intervals and will NOT reach AMSOIL's ultra-low wear rates. 

Why not skip the hype and deception of these other manufacturers and just use AMSOIL? 

Except for the XL series, designed for the quick-change lube shops, AMSOIL uses only 100% full synthetic PAO technology in each and every one of its motor oils, and is the undisputed leader in synthetic engine oil technology as well as the leader in synthetic gear lubes, transmission fluid, greases, two-cycle oil and many other lubricants and hydraulic fluids. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of "synthetic" motor oils of their own.

They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience and technological know-how.  And no one delivers product performance and value like AMSOIL. Accept no substitutes - AMSOIL is the "First in Synthetics."

UPDATE - 2007:  AMSOIL has mostly discontinued use of this logo, because they don't want people to feel that their synthetic oils are entirely PAO (Group IV) base-stocks.  In some cases, perhaps many, AMSOIL is using a proprietary blend of multiple synthetic base-stock technologies. 

AMSOIL is the undisputed leader in synthetics.............

Since 1972, AMSOIL Synthetic drivetrain LUBRICANTS have proven to be the highest performance engine oils, greases, transmission fluids, and hydraulic and differential gear oils on the market. 
But the other key issue is nanofiber filtration. 
We now cover oil filters, air filters and other fluid filters like NO-ONE else can.  AMSOIL offers the highest performance, most cost-effective, most comprehensive filter line on earth.  Consider...

OIL FILTERS:

Until now, Nanofiber filtration technology has been used exclusively in heavy duty applications, including the US ARMY Abrams M1 tank. AMSOIL Ea Filters are the first and only filter line to bring this technology to the auto/light truck market.

Additionally, consider bypass filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron and are 89% efficient at 1 micron, making oil changes virtually unnecessary and virtually eliminating engine wear.  (A standard full-flow oil filter can only filter to 20 microns with any reasonable efficiency, but 5-25 microns is widely accepted as the wear-particle size range.)  Easy to install, these oil filter systems have been proven by millions of miles of over-the road trucks, construction equipment and fleet service. And we use these on our personal diesel pickup trucks: my Duramax 2500HD has over 60,000 miles since the last oil drain, the oil analysis looks perfect, and the appearance of this diesel oil looks like a gas engine with 3,000 miles on the oil.

AIR FILTERS:

The MOST IMPORTANT filter on the M1A1 Abrams battle tank is its' nanofiber air filter. 
The MOST Important filter on YOUR vehicle is also the air filter.

It's far better, and easier, to keep wear particles out of the engine than it is to attempt filtering them out of the engine oil.  Yet filter companies and vehicle manufacturer's are strangely silent about actual air filter performance and engine needs.  Now AMSOIL offers world-leading breakthrough Ea air filters with exclusive nanofiber technology.  Based on battlefield-proven air-induction systems used in military ground and air vehicles, this high-technology filtration is now available for consumer use!  Ea filters are guaranteed for 4 years, 100,000 miles, and have OEM certified fitment for your vehicle.  The engineering rule of thumb for damaging wear particle size is 5 to 25 microns.  Incredibly, these filters are 100% efficient at removing particles of 3 microns, and are 80% effective at removing particles of a 1 micron size.  This means that NO WEAR PARTICLES CAN GET PAST OUR Ea AIR FILTERS!  AND, they're less expensive to use than ANY other air filter.

For Power Sports applications, AMSOIL offers a line of oiled-foam filters.  These filters provide better performance than oiled-gauze air filters, and are used almost exclusively in most off-road applications including baja, dirt-track racing, and motocross.

For light to heavy trucks, both gas and diesel engines, AMSOIL's partnership with Donaldson provides you with the best performance and most cost-effective air filtration systems in the world.  These include both Powercore and Nanofiber technology filters.  We have the full line of  Donaldson Filters Now Available , including air, fuel, water, oil and hydraulic filters, with exclusive performance warranties (no one else in the industry offers filtration performance warranties).  Contact us for specific recommendations, or see our Diesel Page.

Air Induction Systems:

AMSOIL offers a growing line of the only OEM certified air induction filtration systems on the market.  Offering dramatic airflow improvements for gains in horsepower, fuel economy, and towing torque, they also keep wear particles out of your engine better than any marketed product.  Current air inductions systems include the 7.3 liter PowerStroke.  In addition, AMSOIL has released a full line of nanofiber universal air induction filters (EaAU) designed to replace stock oil wetted gauze or foam conical filters that were supplied with custom induction systems produced by K&N, Injen, S&B, Green, AIRAID, AFE, TrueFlow and more. Whether your air induction system is in a gasoline street-rod, or a diesel truck, you have great airflow but you need better filtration than oiled gauze.  AMSOIL Ea Air Induction Filters are dry no-oil filters that offer far better efficiency, 50 times the capacity, excellent airflow and are easily cleanable.

    GM, Dodge & Ford diesel air-intakes are Here!

Got a Hummer H2 or H3?  How about a newer Ford PowerStroke?  Then you already have superb nanofiber air filtration.  But we offer the real PowerCore replacement air filter for your Hummer or PowerStroke, at a much lower cost than the dealerships!

WHY SWITCH TO AMSOIL LUBRICATION AND FILTRATION TECHNOLOGIES?

• AMSOIL products saves you time and money.  With recommended extended drain intervals, AMSOIL performance typically costs LESS per year than conventional oil changes.

• The only 25,000 mile/one-year and 35,000 mile/one-year motor oils in the world.

• A vehicle lubrication solution with far less environmental impact, using an estimated 87% less oil and 5-10% less fuel !

• The only oils and filters with a warranty for GUARANTEED performance!

• Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

• Provides up to four-times the wear protection of other motor oils.

• Increases the mileage life of your vehicle.

• Improves fuel economy.

• Increases at-wheel horsepower.

• Lowers transmission and differential operating temperatures and delivers better shifting, even in heavy towing.

• Lowers fleet maintenance costs by lowering the costs of both scheduled maintenance, and mechanical repairs.

• Lowers fleet capital costs by dramatically extending vehicle service-life.  (Vehicle mileage typically extended 20 to 100%.)

• Diesel oil and filtration products designed to deliver more than 1,000,000 miles for over-the-road trucks before engine overhaul.

• Used by many national racing teams, fleets, police departments, fire departments, ambulance fleets, construction firms and trucking companies.

WHY WORK WITH DMT TECHNICAL?

DMT Technical operates Ultimate-Synthetic-Oil.com as part of a group of highly skilled team of OEM Engineers and Lubrication and Filtration Specialists.  In fact, we are the ONLY such group on the internet, as well as the largest AND fastest-growing AMSOIL Dealer organization in the nation.  You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You cannot find a more knowledgeable and skilled group of Dealers anywhere. 

In addition, as a Dealer in our group you will receive exclusive unlimited product, technical and business support from the only group of Truck and Automotive Engineers and Lubrication Specialists on the net.  That's priceless - yet free - vital support that can make a huge difference to a growing business.

We do not run our business purely on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs. We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

To get additional information:

We offer several options to receive information on AMSOIL. We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer. Our AMSOIL Dealer Group is led by a Truck/Automotive Engineer and Lubrication Specialist with over 19 years experience. This exceptional benefit is unavailable elsewhere.

Please, email us at Brian@Ultimate-Synthetic-Oil.com and we will send you an exclusive comprehensive package of product, technical and business information. If you are serious about AMS OIL products and the business opportunity this is the best option. You will receive extensive technical and business support from both myself and my Direct Jobber, a Detroit, Michigan Truck/Automotive Engineer and Lubrication Specialist with over 19 years experience. We look forward to helping you learn about AMSOIL.

Or for a smaller, very general information package (which includes a catalog and Dealer application) you can request information via any of the links below.  Please note that your information is always held in confidence per our Privacy Policy, and will never be sold, loaned or otherwise distributed.

To request a FREE Factory Direct Catalog by MAIL

To Immediately Download a FREE Factory Direct Catalog

For Information on Becoming an AMSOIL Dealer

To Buy AMSOIL Products in the AMSOIL On-Line Store

To Sell AMSOIL in Your Store or Purchase For Use in Your Businesses Equipment

To visit the AMSOIL Corporate Website for Product and Business Opportunity Information

AMSOIL is Proudly Made in the U.S.A.

AMSOIL is owned by Americans.

AMSOIL is America's Oil.

Home | Contact Us | On-Line Store | Privacy Policy | Links

DMT Technical

AMSOIL Ultimate Synthetic Oil

Brian Dobben, BSMT

119 Norlick Drive

Bryan, Ohio  43506

Phone: (419) 630-0874

E-mail: Brian

Copyright Information

Copyright 2000 through 2008. All Rights Reserved. No part of this website may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission. Special undetectable methods are used that will identify any of this material copied, reworded/re-written and published to the web.