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Revealing the boldest
skeptic's questions... and our engineers' answers
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Since your whole tow load rests
on TWO gear teeth, How can you save your "Diff" from failure?
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Nanofiber Air Filters use no oil, last over
100k miles, flow like oiled gauze, AND are 100% efficient
at 3 microns!!!
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What Product Do I Use? When
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Oil & Filter Application Guide
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Do you know an AMSOIL Skeptic?
Is AMSOIL a scam, too-good-to-be-true?
Is AMSOIL just MLM marketing bullshit?
What's the truth about AMSOIL and synthetic engine oils?
Does AMSOIL really deliver ultimate performance,
or just "scamsoil" BS?
Here are "scamsoil" Comments and Questions that we've been e-mailed
from AMSOIL skeptics and those concerned about a possible scam,
Answers from real Engineers.
(As you'll see,
we haven't pulled punches.
When questions are bold, we
give the bold answers they deserve.)
or "scams oil"
Click these individual questions to go
straight to those answers,
or just scroll down to read all Questions and Answers:
"If Scamsoil filters are really so
great, how do you explain this [link to filter testing results]?"
tough. Just follow the logic and become an informed consumer,
rather than a hoodwinked consumer...)
"Isn't Amsoil really just the "Amway" of oil
- more MLM hype?"
"I have no problems with Scamsoil's bypass filters, probably a legitmate quality product.
But the "Amway of oil" is utterly ridiculous in their testing of air
filters and their motor oils. I do believe that you are a firm believer
though, and that is cool if its your thing. I hope you can make some
cash out of it. I'm sure Scamsoil is better than Trop Artic dino."
As a "engineer" haven't you at least ever wondered why Amsoil just hasn't caught
on to the mainstream car guy in masses? You guys don't even make up 1%
of the market. I know...it's because big oil is keeping ya down right?
And all those non-scamsoil sponsored tests that are bogus right?
what does your oil line have? one or two API certified oils? Because the
certifications costs too much?
(A lot of familiar questions & concerns, and we cover 'em in order.)
"I have read the data
and find your companies claims preposterous. The scar ball test scamsoil
so highly touts can be passed with common houseld 4% bleach. The claims
that you are making about a 20% fuel mileage increase with just a
Scamsoil oil change couldn't be farther from reality. Does a scamsoil oil change actually change the gear ratio in transmissions and rear ends? In my opinion ( just as you have your own) I can only conclude that dubious testing procedures were invented by the company you represent, nothing personal."
(Finally, a key problem shows up: this guy doesn't have any
working comprehension of the content, value and authority of "standardized tests"
that are created, reviewed and refined by a broad industry group of
top engineers, and performed
by independent certified labs
in strict accordance with the test standards that are carefully designed
to force accurate and repeatable test data that can be directly compared.
And he doesn't understand that API uses most of the identical tests in
their licensing (certification) program. We
explain it in common English... and cover his other concerns, too.)
"Please note <see
his link below to home-garage oil tests by a couple of guys
on one car, where Amsoil didn't look like a better product>. I'm sure
that Exxon-Mobil put them up to it. What are we non "engineers" supposed
to gather from such real world tests as these? That Scamsoil is a
superior product? That their additive package isn't out of date?"
do you make sense of it all and separate facts from invalid
assumptions? That's work even for a trained and experienced
engineer. For most people, because they lack the scientific
training of an engineer, it's nearly impossible. We helped him out,
pointing out some key facts and data that they missed.)
also like to see some data on the claim of " 90% of nascars teams
whom actually use scamsoil lubricants.
In reference to Fram
products past performance with their line of filters, they are not even
in the ball park, for filterization, design or quality."
changed to Amsoil motor oil, it improved my fuel economy a lot. My
friends don't believe an engine oil can do that, and I
don't understand... how is that possible?
You don't really believe all that Scamsoil bullshit do you?
I’ve never gotten such a bold question, but I’m glad you
asked. I hope that you’ll appreciate an honest answer,
because I don’t know how to do marketing BS.
I’m a full-time engineer in industry, and I work and talk
with engineers every day. Maybe they’re with Bobcat, some
with Ford, some with GM, Polaris, John Deere... as well as
many companies you’ve never heard of. True, some people
sell AMSOIL. I’ve never been a good salesman, and I prefer
to just educate people and let them sell themselves. I’ve
never liked sales, and even had a boss tell me to never go
into sales because I’d never make it. I’m most interested
in the truth, and the best possible recommendations, not in
schmoozing people to do what I want. To me, that’s not
There are several products on the market that I think would
be far more honestly labeled as “scamsoil”, but Amsoil
products are on the entire opposite end of the spectrum.
Over the last several years, people have asked me about
several products/brands that are supposed to be really
great. What they’re great at is marketing and misleading
with slogans and gimmicks. But when you start talking real
performance data from standardized tests, and actual
chemical content, the truth comes out fairly quickly.
I don’t believe in AMSOIL because I sell it. I haven’t
retired from a job, desperately trying to make ends meet by
selling something. Not at all. Rather, I sell AMSOIL
products “on the side” (sometimes at a loss), because I
believe in them and stand behind them and use them, and
because I think people like you deserve to know the truth.
My Duramax diesel truck really does have AMSOIL's BMK-17 Dual Remote Bypass filtration
kit on it that I really installed myself side-by-side with a
GM engineer. I really did my last oil change when I
converted it to AMSOIL at 43,000 miles, I really do have 111,000 miles
on it now, and I really can scan and send you the
sampling analysis report showing that the oil performance is
still great, the oil is very clean, and the engine wear rate
is very low. I’ve really gotten an 8% fuel economy
improvement. I’ve really saved hundreds of dollars in oil
changes and hundreds of dollars in fuel costs. That’s as
real as “reality” can get.
In the engineering discipline areas of my greatest expertise, I’ve
created new standards in world-class performance areas
several times in manufacturing, in several industries
including automotive. If you care to look at the exhaust
system under a Ford Focus, you’ll see one of the best
examples of robotic welding performance in the world,
primarily due to my work, accomplishing what many experts
and worldwide companies said couldn’t be done. I can
recognize world-class. And I know that world-class never
happens by using what everyone else does and following what
everyone “knows”. It takes understanding the science &
physics and doing the hard work to identify truly innovative
potential for performance advantages, and using those to
create greater profitability. I recommend AMSOIL products
as a way to share what I’ve learned from my own personal
research and experience, because I feel that’s the
responsible thing to do. After all, not one in 100,000
people will research and analyze to the extent I’ve done.
So this is a way for me to give to people some tangible
everyday benefits from my engineering training and research.
I don’t purchase a dime of pay-per-click advertising, and I
don’t have time to invest in “viral marketing” approaches:
the internet simply provides a way for people to find what
I’ve learned, and new AMSOIL users pass along that
information to help others.
Don’t make the mistake of thinking that mechanics know
better. The best ones are essentially trained by the OEM
car-company service techs, to be good at wrenching –
efficiently and correctly. They’ve never had training in
the sciences of fluid mechanics, heat transfer, boundary
lubrication, tribology, metallurgy, fatigue stress
fractures, or Root Cause determination with Failure Modes
and Effects Analysis (FMEA) or other tools used throughout
the world of automotive design and manufacturing. Engineers are the ones who
design the cars, and they’re the ones who determine much of
the content that goes into the service manuals. Engineers
are the ones who aid and advise the world’s top racing
My professional reputation as an engineer is far more
important to me than selling some oil, which is why I tell
everyone about being a Preferred Customer to buy at
wholesale and cut out my retail profits. I believe it’s far
more important for people to benefit from current
lubrication and filtration technology than for me to make
money. And with AMSOIL, everyone wins except the big oil
companies and the car companies: you win, I win, AMSOIL
wins, the environment wins, and your pocketbook wins.
Lubrication industry insiders know that AMSOIL products are
the worldwide benchmark performance standard, and all the
test data and accolades attest to that fact. OEM engineers
know that professional racing performance is silently,
quietly dominated by AMSOIL lubrication. And major trucking
and construction companies also hold their AMSOIL secrets
closely to their chest because of the competitive advantages
it gives them. Marketing is an entirely different subject
Many engineers I’ve worked with have switched to AMSOIL.
Every single one has noted and measured performance
improvements, and to my knowledge none has gone back. The most measureable
difference is in fuel economy, and while it ranges from 3 to
20%, a 7 to 8% improvement is typical. It’s not surprising
to me. I knew the results I would get before I ever tried
AMSOIL: the technology is world-class, so it naturally
produces world-class performance.
As far as I can make it, my website is a bullshit-free zone
that is data-driven. Study the research White Papers on
gear lubrication and
motorcycle engine oils, and you’ll
begin to understand the importance and the science behind
measuring real performance in the lubrication industry. If
you find anything you question, please feel free to ask and
I’ll dig into it and either explain myself or correct it.
If there’s any way I can help you, let me know. Call me if
you like: my cell number is below.
But please accept this challenge to be a true skeptic –
identify the products for your vehicle, buy them at
wholesale as a Preferred Customer and use the products
yourself, to prove to yourself whether or not they really
THAT is why AMSOIL continues to grow so quickly: it’s rare
for someone who knows their vehicle to try AMSOIL and ever
go back to anything else. Most people are skeptics: they
don’t believe it until they investigate and prove it to
themselves. Some never investigate, but it’s not accurate
to call them skeptics: those are merely people who choose to
be ignorant – too lazy or busy to research the facts.
How do we know AMSOIL oil
and filter technology really works in real life?
Simple. AMSOIL produces real results in real
vehicles. Like this
semi-truck with a 400,000 mile oil change and engine
teardown analysis. And like the engine
teardown report on this
1999 Chevy Express expedited delivery van, with one
million miles on the original engine and transmission.
He got those results using 25,000 mile AMSOIL oil
changes (0W-30 SSO) and 150,000 mile AMSOIL synthetic
ATF transmission fluid exchanges, yet only the last half
of it's life was using AMSOIL's nanofiber filters.
Can you imagine the results with nano fiber filters,
which research shows can reduce wear rates by 70%?
Can you see how conservative we're being when we say
AMSOIL doubles your remaining engine and transmission
filters are so great, how do you explain this [link to filter
First, my idea of a concise summary on air filtration
performance is already here:
And this link gives you a broader summary of nanofiber
technology in both air and oil filtration:
Second, here’s a more detailed explanation that specifically
addresses the link you sent:
There’s nothing wrong with their info in the link you sent, and
it’s actually quite good as far as it goes.
But it doesn't go far enough. Bottom line,
it doesn’t tell you the whole filter performance story in 2004,
and most importantly it
tells you nothing about current AMSOIL air filter performance
which uses nanofiber technology.
[#881825], a senior GM engineer
documented a 70% engine wear-rate reduction by filtering
“all” particles down to 15 microns out of the engine oil.
The air filter is how most wear particles get into the
engine oil.) Thus, in order to test/compare filter
effectiveness in real life in a way that correlates to
actual engine wear, you must use ISO “fine” dust… which is
using certified “coarse” test dust (not “course”, as
misspelled everywhere in the report you linked) are the
historical industry norm, and are commonly used by filter
manufacturers to imply how much better their filters
perform. In fact, coarse dust is so overwhelmingly common
that it’s nearly an assumption. In the testing link you
provided, they state “To
be consistent with common industry practice all filters were
tested using PTI Course Test Dust. Course dust is more
commonly used… “
(Although they do provide some data on the AFE and K&N with
The big problem is that – are you ready for a shocker? – coarse
test dust is COARSE. It’s TOO coarse. While it may reflect
what an air filter is exposed to when roaring down a ramp in
a strip-mine, or closely trailing Baja race leaders in a in
a shower of sand and dust, it doesn’t mimic what most
vehicles are exposed to. Nearly any filter is going to stop
the 40 to 80 micron range, and traditional (depth-loading)
filter technologies rely on the “dust cake” buildup to get
more reasonable filtration capability at lower micron
sizes. So loading the filter with that large-particle
content is going to dramatically skew all the results. But
the engine wear-particle range is historically regarded by
the SAE as 5 to 25 microns. (In an extensive testing report
published as an SAE research paper
[I find it interesting that full-page 2008 magazine ads by a
particular filter manufacturer misspell "coarse" test dust
as "course" throughout their entire advertising campaign.
I wonder if this is a deliberate attempt to imply the idea
of a driving course, to keep consumers from realizing that
while ISO test dust can meet either Coarse or Fine
specifications, they are using Coarse dust.]
In fairness, there are two technical reasons that newer ISO tests with
Fine dust are seldom used in automotive filtration: first,
because they don’t match well to the limitations of
conventional filter media. And secondly, because it’s more
expensive and technically difficult to test. In the link
you provided, they noted difficult challenges in accurately
testing with Coarse dust – you can imagine the greater
technical difficulty and cost in obtaining good resolution
and accuracy levels with a Fine dust sample size range.
Note the last table in that report, which roughly compares
the content of “Fine” vs “Coarse” test dust.
(In the data I notice that the AFE and K&N turned in
efficiencies of 92.33 and 89.85 with Fine dust [compare that
to AMSOIL's EaA filters with 98.7% efficiency at 2 microns], and the
oiled-gauze K&N passed over 20 grams of Fine dust, which is
more than 10% of the total dust weight ingested and
unfortunately probably accurate to real life. That
illustrates why K&N has never talked about filter efficiency,
but focused on drag-strip levels of airflow. I’m
embarrassed to admit that at one time I had K&N’s in all of
comparison tests are noted as being performed in 2004, and
the AMSOIL filter is correctly noted as a TS series which
was a Dual-Density (2 layer) Oiled Foam (DDOF) filter. If
tested against other filter technologies using an ISO Fine
dust, data showed it to be the best technology available at
the time – “best” in terms of removing the 5-25 micron wear
particle range with decent capacity before plugging up.
However, there were at least two manufacturers of that DDOF
technology. I’m not aware that AMSOIL specifically claimed
to be better than all other air filters, but I think they
did feel that the dual-density oiled foam was one of the
best-performance technologies to that point in time. Again,
the graphs would have looked very different with Fine dust,
but in the case of oiled gauze and DDOF they will also look
different depending on the amount of oil in the filter:
always a manufacturing challenge with oiled media, and the
levels of flow restriction the TS was showing in their
testing suggest to me that it may have been over-oiled. I’m
not sure how detailed you’re wanting me to get, but bottom
AMSOIL was well aware of the performance variations and
limitations of conventional filter media including DDOF, and
was dissatisfied in pairing it to their advanced oil
technology: engine filtration is a vital twin to oil
performance in achieving maximum engine life. That’s why
they aggressively searched out nanofiber technology, and
then scaled many obstacles including a mountain of delicate
negotiations over several years, in order to bring nanofiber
technology into the light-truck/automotive market.
AMSOIL filtration is nanofiber technology, introduced in
late 2006 (if my memory is right), and is exclusive on the
market. Nanofiber filtration is the undisputed performance
champion, and only the AMSOIL/Donaldson product line offers
that technology. (Nanofiber technology dominates
performance in hospital operating rooms and electronics
clean-rooms, as well as industrial dust-capture and military
equipment filtration.) A critical difference is that these
nanofiber air filters are
By preventing the clogging that occurs with
depth-loading, and taking advantage of the micro-physics
slipstream effect that increases air velocity flowing
around/between small-particle objects, nanofiber technology
offers the unequalled ability to
have-your-cake-and-eat-it-too: fine-particle capture, heavy
loading, low pressure-drop, fast and easy dry cleaning, all
at the same time. And of course, it eliminates all the
issues of under or over-oiling of the filter media.Filters
are 100% efficient on 3 micron particles, and have 98%
efficiency at 2 microns.
“ Actually it’s Absolute Efficiency at 2 microns, which is
98.7%. And you get that performance level from the start –
not eventually, after driving the vehicle for 10,000 miles
and getting the dust-cake buildup, which you lose every time
you replace a conventional filter with a new one. (That’s
why some companies and agencies have actually warned
technicians and vehicle owners that too-frequent air filter
changes will increase engine wear rates.)
Specifically, reference my page here on AMSOIL’s nanofiber
air filter performance: http://www.ultimatesyntheticoil.com/Filters/Ea_Nanofiber_air_filters.htm
If you look at the microscope photos and illustrations,
you can visually understand that nanofiber technology isn’t
mere sales talk: it’s as fundamentally different as Cathode
Ray Tube TV’s and LCD or Plasma HD flat panel screens. Note
that AMSOIL’s data referenced here was obtained in certified
ISO testing by Southwest labs, one of the world’s most
respected certified filtration test laboratories and often
regarded as the #1 authority in North America, using Fine
test dust. “
Anyway, if you compare that performance to the page you
linked, it’s a bit tricky because the efficiencies are a
percentage of the particle weight of the entire test-dust
spectrum: in essence they are listing the % of total
particle weight as efficiency. That’s a common practice,
but one that makes it difficult for laypeople to interpret
useful performance. AMSOIL worked with Southwest to put the
test data in the clear, concrete terms of Absolute
Efficiency at a specific micron size – which I feel is a big
advance in terms of indicating actual wear-prevention
performance and briefly stating real numbers that consumers
can accurately understand and use for comparison. I hope
other companies will follow that lead, but I’m not holding
my breath. Nevertheless, I think it’s evident that none of
the other filter technologies can produce balanced overall
size/capacity/flow performance at anywhere near the level of
I have complete ISO test data (supplied directly to me by
the owner/president of S&B) that “proves” their dry
multi-layer synthetic fiber filters equal the performance of
AMSOIL’s EaA air filters. It’s rather puzzling that ISO
certified testing can legitimately produce such results…
until you consider that they are again using ISO 5011’s
protocol with Coarse test dust, which doesn’t at all reveal
the functional performance benefits of a nanofiber filter.
Nor does it reveal the inability of conventional filter
technologies to stop the smaller wear particles of 10
microns and below, due to the dust-cake which is formed so
quickly in coarse media when using Coarse test dust. In
essence, using Coarse test dust is not only the historic
norm for testing, but is also a very effective way to hide
the performance superiority of nanofiber filtration
technology. That’s fortunate for conventional filter
salesmen, and for all the OEM's who are banking on engines
wearing out, but not so fortunate for the everyday consumer.
Ea is the
notation for Absolute Efficiency. One reason AMSOIL refers
to their filters in this way is because they rival the
performance of the Absolute Efficiency master reference
filters that have traditionally been used to capture and
analyze the Coarse test-dust particle content that passes
through conventional filters.
Please keep in mind that all this is me talking, not
AMSOIL. To the best of my knowledge as an engineer,
everything I’ve said is accurate. But I can’t
guarantee 100% accuracy and I reserve the right to
learn more and improve the accuracy of my
statements. However, I hope these are some helpful
insights in interpreting test data and understanding
the filtration technology. I wasn’t as short as your e-mail,
but shorter than the ISO test protocols and
reports. Let me know if you have any other
p.s. By providing 98.7% efficiency at 15 microns,
AMSOIL’s EaO oil filter line gives you a
reduction in engine wear rate – according to
testing data. Imagine what the 98.7% at 2
microns does for you in the air filter. Well
you don't have to imagine much, because the same SAE
(Society of Automotive Engineers) report
#881825 concluded that filtration down to 2 microns
“virtually eliminates” measureable engine wear.
[With that level of filtration performance, almost
any car engine can be a 500,000 mile engine, and
many can go a million miles.]
p.p.s In the earlier e-mail I mentioned the White
Papers on gear lubrication and motorcycle engine
oils. Here are links to download them:
Those are extensive product performance comparisons
using certified independent-lab test-data results of
industry standard tests. Keep in mind that they are
also lubrication-industry firsts: no one else has
EVER dared to undertake such expense or publish such
data, because if they’re not completely legitimate
and accurate, some of the world’s biggest corporate
legal offices are going to sue their pants off.
No-one has ever legally challenged the accuracy of
any AMSOIL test data, even though they probably
publish more of it than all other lubrication
companies in the world, combined.
That fact alone is
formidable evidence of the accuracy of the data.
3. Isn't Amsoil really just the "Amway" of oil
- more MLM hype?
“Amway” of oil. I could write a book on that. I’ve been in Amway,
in the legendary Britt organization, for more than 20 years. I
spent thousands of dollars on audio tapes and all that stuff, did 4
big weekend meetings a year for probably 10 years, did home meetings
and one-on-ones, had dozens in my group. Been to several of Bill
Britt’s homes, met and personally talked with Bill and many of the
Diamonds & other “pins” in the organization on countless occasions.
Attended Britt School. Had untold dozens of people approach me
with opportunities “just like Amway only better”. Learned a lot.
Made a few good friends, and there are a lot of really great people
in that organization. But I “stay in” because of a few things
Amway/Quixtar has going for it that are unequalled in the market:
the Nutrilite company, and the e-Spring water filter system.
Having said that, I hope you’d agree that I’m somewhat qualified to
make some comments & observations. While there are certainly some
parallels between AMSOIL and Amway, there are also huge
differences. IMHO, the biggest difference is this: Amway is a
business venture that is built and based on the concept of making
money in MLM/Networking by selling some products and focusing on
building a network, created by two friends that always wanted to be
successful together in business. In contrast, AMSOIL is a business
venture that grew completely out of a fighter-pilot’s passionate
dream of creating the world’s highest-performance lubrication
products despite huge obstacles, that stumbled onto the MLM/Networking
approach as the critical key to getting around the large and
entrenched oil-company distribution network, enabling a low-cost
marketing approach that could focus on educating dealers & customers
on product performance and helping people take full advantage of
that performance to save money and time.
Let me summarize my AMSOIL “MLM” experience for you. I
researched the products, then searched for a great dealer to work
with. I’ve never
tried to sign up a dealer: they come to me, and they often sign up
for the same reasons I did – product performance and the desire to
help other people find out about it too. By survey, over 75% of
AMSOIL dealers sign up after they’ve used and been amazed by the
superior performance of the lubricants. I’ve never had a home
meeting – I answer technical questions online or by phone. I don’t
have to twist the arms of my friends and relatives into buying
AMSOIL – they just buy the products and tell other people about
them. My sponsors are both OEM engineers who work/worked in
Detroit, and their sponsor was an OEM lubrication engineer. They
enjoy the technical challenges and rewarding professionalism of
helping people discover the benefits of AMSOIL products. I’ve been
to AMSOIL University and to the annual Fall sales training events.
They don’t do motivational speaker hyping – they do technical
training and teaching effective techniques on how to properly
recommend/use the products and how to get people to try them. They
update us on the continuous growth of the company’s facilities and
capacities, they inform us about upcoming technologies, they answer
technical questions, they get to the point, and they have short
That’s very unlike Amway. It’s also very unlike
corporate America and the big oil companies. Do you really think
Exxon-Mobil believes Mobil 1 is a superior product when AMSOIL has
repeatedly proven it is not – and publically published the test data
for 35 years? Who do you think has to do the sales hype?
I have no
problems with Scamsoil's bypass filters, probably a legitimate quality
product. But the "Amway" of oil is utterly ridiculous in their testing of air
filters and their motor oils. I do believe that you are a firm believer
though, and that is cool if its your thing. I hope you can make some cash
out of it. I'm sure Scamsoil is better than Trop Artic dino.
Bypass filters: Yes, AMSOIL’s EaBP filters are the leading world
standard in bypass filter performance, exceeding the solid
performance of the strongly marketed FS2500 “soot sucker”.
ridiculous in their testing of air filters and their motor oils
No, far from
it. Unless you're calling world-class engineering "utterly
ridiculous" because of the immense attention to detail,
your statement makes no sense.
about testing, and mention both air filters and motor oils in the
same breath. Those are both huge subjects. We'll have to
take them one at a time.
are two solutions for you in analyzing air filtration.
From an engineering perspective AMSOIL is using every available
standardized test (the industry-defined SAE/ASTM/API tests, not
made-up ones that are easily manipulated), performed by independent
certified labs, and publishing the results to demonstrate that their
products are constantly re-engineered to define the new cutting-edge
performance available in technology. Most of those tests are done
on a regular basis internally by ALL oil companies. Why is it that
the other oil companies don’t publish THEIR test results? Why don’t
they print THEIR test results right on their air-filter / oil-filter
/ oil-case boxes? Why don’t they sue AMSOIL out of the market for
false advertising with fake numbers against their specific product
brand right on the packaging for the whole world to see? Al Amatuzio was inducted into the Lubrication Hall of Fame, and had a
TV special done on him, because of his worldwide reputation for
creating THE performance gold standards in lubrication, in the face
of immense obstacles and corporate giants – not because AMSOIL
marketing is structured as an MLM.
If you want me to help you further on that, you’re going to have to
be a lot more specific than that comment.
Oil testing? READ the research white papers on
motorcycle oils and
gear lubes. They are industry-shaking firsts. They’ll be
serious help to bring you out of the dark about what’s really
involved in testing and performance, and product engineering.
“Firm believer.” No, not just a firm believer. My
personality profile is that I have to know beyond any shadow of a
doubt, and I research relentlessly until I’m absolutely certain.
There is no room for error because I HATE being wrong and I have a
professional obligation to admit it if I am.
AMSOIL is no scam.
I know the
performance level of the products are real – not imaginary. There
were a few times in AMSOIL’s history that some company came up with
a product of equal or nearly equal performance to AMSOIL, in a
specific niche category. But those moments are few and typically
fairly short-lived because AMSOIL already had research in the hopper
to move on to the next level of performance.
“hope you can make some cash out of it”. I’m on a
mission to help people, more than anything else. Again, I’m not a
sales guy. That’s why I try to sign everyone up as a Preferred
Customer: I’d rather they buy at wholesale than never try and be
amazed at AMSOIL, even if I lose all
the retail profit. And in the back of my mind, I know that
there are volume bonuses… so if I help enough people, I can
eventually take the family on vacations. And that can
repay them to some extent for the time I take from them to help
However... leaving online readers with only my preference in operating my
business would do great injustice to the vast options that AMSOIL provides.
Options for their Dealers to grow and structure their business and
profitability the way they choose.
The truth is that AMSOIL makes it possible for people to make way more money working for
themselves by just helping others. Steady, strategic effort develops
very strong incomes. Many widows are living on the residual income that their
husbands created and which will be passed down to their families.
The core of our customers are average
commuters and commercial businesses looking to cut costs in fuel and
maintenance, and to extend their average vehicle life. AMSOIL is known for it's ability to reduce downtime and serious costly mechanical
failures in all applications: Automotive, Heavy-duty Equipment, Compressors,
Lawn and Golf Course Equipment, Marine, Motorcycle, Diesel, Emergency
Response vehicles, and much more.
Here's a link to a
on The AMSOIL Center. It gives a glimpse of what a first class operation
so take a tour. Notice how clean and organized the manufacturing, bottling and stocking process is. That's Quality Assurance.
And this explains
AMSOIL's commitment to excellence. Understanding their unique
business philosophy helps you understand why AMSOIL has a worldwide
reputation as the Gold Standard in the lubrication industry. Seeing
their manufacturing process helps you understand why AMSOIL STILL has
such a dramatic lead on the entire synthetic oil industry.
An AMSOIL Dealership is a business that has been time tested. It has a proven track record over the last 36 years. Do you know of any other business that has this kind of record?
An AMSOIL Dealership can provide an exceptional income, full or part time, if you are
simply willing to put forth any reasonable effort to build your business.
Compare this to any other franchise business opportunity: they require a minimum investment of $250,000 to $1 million.
Do you know what our most common customers' complaint is? "I can't find
AMSOIL Products locally."
Learn more about AMSOIL Business Opportunities here.
5. As a "engineer" haven't you at
least ever wondered why Amsoil just hasn't caught on to the
mainstream car guy in masses? You guys don't even make up 1% of the market.
I know... it's because big oil is keeping ya down right? And all those non-scamsoil
sponsored tests that are bogus right?
Hell, what does your oil line have?
one or two API certified oils? Because the certifications costs too
much? Thanks, M...
I know nothing about you, I’ve been completely open with you. After
what I’ve explained so far, I’m surprised at the tone that comes
through in your e-mail. However, assuming that you’re looking for
some knowledgeable, balanced perspective, and assuming that you’re
suspecting perhaps you’ve been soured by arrogant opinions... spread online to bash
AMSOIL as if
they know something, I’ll address the comments/concerns/accusations
you brought up.
me assure you that NOTHING you’ve mentioned as a concern has slipped
past me. Not in the slightest. I’ve investigated all of that long
ago, most of it before even trying AMSOIL products or becoming a
dealer. I can give you clear answers.
you at least ever wondered why it just hasn't caught on to the
mainstream car guy in masses?
“ I have thought about the reasons and how I can help people move
past the obstacles, if that’s what you’re asking. Marketing, in the
big picture after the merging of psychology with Wall Street finance
after WWII – when Hitler proved how the combination could be so
effective at manipulating the masses of people – marketing is about
creating enough emotional impressions with enough strength to
determine mass behavior. Even many people who are
individualistic will follow the masses, based on an assumption that
most people are right, or on the desire/pressure to fit in or not
appear “wrong” or “unenlightened”. In the case of marketing, or
politics, most people are manipulated – the days of mainstream media
informing the public
are long gone. People THINK they make logical decisions, but in
reality most decisions are emotional. That’s why mass marketing is
emotional. So again, I try to help people educate themselves on
Test data has no emotional manipulation. Slogans may sell, but
choosing products based on tested performance is the only way to get
superior performance. As I note on my website “Don't
by NASCAR advertising contracts with cool graphics and beautiful
women - those cars don't run on Via-gra, and neither does yours! Somebody
else didn’t write that, btw – I did.
Further, it’s important to realize the profit motive is huge. Jiffy
Lube’s president is on public record for promoting 3,000 mile oil
changes purely because JL and the oil companies make more money. An
auto parts store manager asked me point-blank “why in the world
would I sell 25,000 mile oils and filters when I have people come in
there and buy stuff off those two shelves, all day long?” In the
face of such marketing efforts, how is the “mainstream car guy”
going to catch on to how he’s being suckered, if you or I don’t tell
But AMSOIL has “caught on” where it counts. Our dealer organization
has more OEM engineers than all the rest of AMSOIL combined, which
is why we’re the fastest growing and the largest. We’re focused on
customer education and performance results. The guy leading our
group is a former FORD lubrication engineer, who is highly respected
for his knowledge and track record. He has helped set up many fleet
and construction equipment maintenance programs, showing them how to
decrease their costs and boost capital equipment life by 30 to
100%. He has worked with many race teams, and was well aware that Rousch and many other leading technology centers were in full
agreement with the superiority of AMSOIL lubricants. He notes that
when Rousch can use ANYTHING in the world, yet chooses to recommend
and use AMSOIL almost exclusively, without any sponsorships or
contracts or money changing hands, that speaks volumes. He knew
that new designs in transmissions and differentials were sometimes
repeated endurance failures until AMSOIL was contacted and their
latest un-released cutting-edge product was tested.
We know what we’re talking about, and we’re passionate about
performance and value. That’s why we use the products ourselves,
and why we believe others should at least try them.
“not even 1% of the market”. I don’t know the actual
numbers, but don’t much care. I know that AMSOIL is the largest
synthetic oil company in the world, and growing at a constantly
increasing pace. I know that our dealer organization has been
growing in the strong double digits since we started, and that we
lead all of AMSOIL in growth. I know that I see my business grow on
a monthly basis. I know that even in the non-pro racing
communities, AMSOIL is becoming the legendary standard. Talk
X-Cross or Sno-Cross or Champ Boat and it’s overwhelmingly AMSOIL.
"I know...it's because big oil is
keeping ya down right?"
Mostly what holds growth back is ignorance. The
ignorance of mechanics, of consumers, of maintenance people. I
didn’t say stupidity – just ignorance of the facts. They’ve never
gotten ahold of authoritative data on synthetic performance, so
they’re led by myth and marketing. We try to change that problem –
one person at a time.
non-scamsoil sponsored tests that are bogus right?
“ Are you referring to
anything specific? Test Data is test data, as long as it’s
meaningful. If it’s not a standardized ASTM or SAE or API or
ISO or ASHRAE (some current test developed by an authoritative
engineering organization), then it means nothing (bogus) because the test
has not been rigorously enough defined so that the results can be
accurately duplicated and can’t be manipulated (whether accidentally
or purposefully). Also, if the test data is not by an independent
certified lab AND is only against undefined “Competitor A, B, C”,
then it is meaningless because there is no legal weight behind it:
the data can be imaginary, or against oils meeting 25-yr old
standards that are illegal to sell in the U.S. If you want to talk
about specific test and specific data, let’s talk turkey.
AMSOIL’s data is independently certified as verifiably accurate, is
legally binding, names actual competitive product names, and they
are the only ones publishing their test data. Haven’t you ever
If Mobil 1 is the greatest performer, or Lucas, or Shaeffer, or something else, why not publish – just once – some
certified test data that proves they beat the #1 synthetic lubricant
company in the world?
Every once in a rare while, someone will
publish ONE chart, from one test. We call those products “one-trick
ponies”, because rather than create a balanced product that performs
all the required functions of the lubricant at a high level of
performance, they deliberately focus on one thing in their
formulation so that they can use it as a marketing gimmick. That’s
an all-too-common problem in motorcycle and gear oils.
hiding from who? Who’s scamming who?
does your oil line have? one or two API certified oils? Because the
certifications costs too much?
“ This is the old API certification question. Been asked thousands
of times, and often answered poorly or incompletely by both AMSOIL
and Dealers… I’ll give it my best shot, [and also give you some
helpful official AMSOIL explanations]:
API is about minimum performance standards – they could care less
about maximum performance, and anything of mediocre quality is going
to pass API certification. Certification is not only about meeting
the minimum standards, but about being certified into their pockets
as meeting the minimum standards, at a high price.
API is American Petroleum
Institute. Notice anything about their name? The requirements for
maintaining API certification are DIFFERENT for synthetics than they
are for the petroleum oils they were originally and are still
designed for. The API certifications are based on the old petro
management assumption that you’re going to formulate once and sell
it for 8 to 15 yrs, and while they give full leeway for petro to
change base-stock sources, synthetics are not permitted to do that
without recertification. Changes to that are underway or complete,
but to preserve competitive advantage to the oil-drilling companies
the changes are deliberately limited to (petroleum) Group III
“synthetic” base-stocks, not the true synthetic Group IV and V base
stocks that AMSOIL works with. And yes, because they are treated
differently, maintaining the certifications is much more expensive for
synthetics than for petroleum oils.
But more importantly, the API system does not support AMSOIL’s foundational
operational philosophy of always offering the best performance that
technology advancements will allow. In fact, the API
blocks that philosophy. In many lubrication segments,
product formulation life is only two to 5 years because they improve
the formulation to improve the performance. That’s why they’re the
best. It’s not accidental, and it’s not marketing… it’s
engineering. Yet every formulation improvement would have to be
re-certified to still bear the API's licensed starburst. Where is the value in
that, particularly if it’s not on a Petroleum oil? Would that
benefit the customer, or would it delay them from getting improved
performance and force them to pay a higher price?
Further, because the API Licensing standards
include restrictions that are not written to take
advantage of technologies to dramatically extend oil drain
intervals, or reach very low wear-rates, high-performance
formulations cannot be submitted for licensing. So API
certification, licensing the display of the API starburst, is NOT a
mark of rigorous quality. Instead, it is a verification both
of passing the minimum quality required for the SAE/API Service
Grades, and of NOT being particularly high performance. This is why
NASCAR and other race-team advertising contracts are such a big
deal: oil companies can purchase an illusion that their high-profit,
minimum-performance API starburst products are being used in the
best race cars - when in reality... they almost never are.
corporation gave this summary of API certification requirements: "What this means is that if a consumer
wants a product that just meets minimum specifications, then they should purchase API Licensed products
and get exactly what they paid for…minimum performance! In the future, should these standards be raised
to a level consistent with AMSOIL's standards for motor oil performance, AMSOIL will consider licensing
products are formulated to dramatically exceed every API, ASTM, SAE and ILSAC minimum,
and the laboratory testing proves they exceed the performance of all
SAE Service Grade requirements
and all API licensed oils, then why bother jacking up the price of products to pay the API high
dollars for maintaining an unfair competitive bias in the favor of
petroleum oils and fake petroleum “synthetics”? And do
consumers truly want AMSOIL to lower their performance to petroleum
standards to earn the privilege of being eligible for API License
AMSOIL is far more interested in demonstrating how big a performance
advantage they have over the competition, than in proving they can
pass the tests for API Licensing mediocrity.
So, AMSOIL chooses to dramatically exceed API performance standards
and leave them in the dust – from a test-data/performance
perspective. They offer very few API Licensed oils: the
inexpensive XL series covers that ground with Group
III petroleum base stocks that the petroleum companies decided to
call “synthetic”, and do so only for people who have been marketed
into the belief that API certification is essential for oil
performance or – more likely – for warranty coverage, and who do not
know/believe the validity of extended drain intervals of 15,000 or
25,000 or 35,000 miles or more.
AMSOIL XL Series:
AMSOIL's API licensed oils are the cheapest-priced products in the "scams oil"
lineup, and outperform all other API licensed oils, their
performance is restricted by API licensing requirements that I
believe are intended to create disadvantages for high
performance synthetics. Regardless, neither AMSOIL nor automotive
engineers recommend XL on the basis of best performance or best
value in the AMSOIL lineup: again, API licensing restrictions prohibit high performance, and
exclude the high
value of extended drain intervals. However, if API licensing and low
per-quart pricing are the goals, then the XL series oils meet those
objectives while giving the best performance that API limitations
So don't miss that important point: while the XL oils are API licensed ("synthetic" under
the new definition by Big Oil) and
quite inexpensive, they cannot touch the performance and value of the rest
of the AMSOIL line. And while
AMSOIL's primary true-synthetic oils
are far more expensive per
quart than the XL oils, they are
actually much cheaper in use because of their extended drain
intervals -- which the restrictions of API licensing limits will not
AMSOIL has been in business since 1972 and was the first
company in the world to develop an API (American Petroleum
Institute) rated synthetic lubricant for automotive applications.
They coined the phrase "extended drain intervals" 30 years ago with
25,000 mile drain intervals, and ever since then they have been
defining the leading edge of lubrication technology, innovation and
performance. No other company in the world offers 25,000 and 35,000
mile oil changes, and AMSOIL guarantees their product performance.
No-one else does that.
There is a great deal of confusion about the significance of API
Certification (Trademark Licensing) in two specific areas: 1) as it relates to oil
performance, and 2) as it relates to vehicle warranties.
API has a vested financial interest in creating and
maintaining a public
perception that non-API Licensed products should always be avoided at
all costs. But is that really true? No, it's not.
And API licensing or certification is NOT required to meet
warranties. What IS required is using lubricants that meet the SAE
Service Grade requirements specified by the OEM, which is exactly
what API tests for and certifies in their licensing program, using
ASTM tests. So understand that there are two issues with two
purposes: the SAE Service Grades are how the OEM specifies the
required performance, while API Trademark Licensing is how the API
makes money and manipulates consumers to create marketing advantages for the petroleum
companies that it is chartered to serve.
The API Starburst means only that they have licensed the oil: the
API guarantees nothing, and specifically states that the "marketer"
and manufacturer of the oil is fully responsible for the oil content
and performance. So whether the "starburst" is there or not,
the oil manufacturer is 100% responsible for the oil's performance
to the API service grades.
Please note that in their own words "API’s Engine Oil Licensing and Certification
System (EOLCS) is a voluntary licensing and certification program
that authorizes engine oil marketers who meet specified requirements
to use the API Engine Oil Quality Marks." So API Certification is
designed to create a profit stream for them by verifying the
minimal performance of petroleum oils. API certification includes
expensive engine test stands for validating overall performance, but
also uses the individual ASTM performance measurement tests both in
certification and as part of their product quality verification for
the licensed oil quarts that are actually being sold in retail
API Licensing is primarily based on the very ASTM test results that
AMSOIL publishes, and those ASTM test results are what determine meeting SAE service classifications, which is what the OEM's require.
Licensing - or "certification" - is a completely
different issue than meeting or dramatically exceeding API (SAE) Service
Classification performance, which all AMSOIL products do. Licensing
places far higher unfair cost burdens on true synthetic
lubricants, and by its' own admission in API 1509, API only
licenses certification to minimum performance standards, not maximum performance.
Further, API Licensing does nothing to identify or encourage
development or sale of high performance
In light of this background, carefully consider this question about
the value of API Certification and Licensing:
API Licenses its' starburst using the results of ASTM tests to verify meeting SAE
service grade requirements, then adds expensive ASTM
engine-stand test sequences to verify overall performance to
minimum requirements, then uses the standard ASTM tests to
"police" the store-shelf quality. If comparative testing, by certified independent labs, using
the same standardized ASTM/SAE performance tests that the API
uses to validate continued quality of certified formulations,
shows that AMSOIL
dramatically exceeds the performance of every "API
Certified" oil bearing the API starburst, then what value
does API Licensing have to AMSOIL or AMSOIL customers?
Here's an example of such comparative performance testing. And
since Mobil 1 is one of the few
true synthetics that are API certified,
here's how Mobil 1 performs against AMSOIL in the most critical
AMSOIL's exceeding API performance standards is not a matter of idle marketing
claims, but of
published test-proven facts that major
billion-dollar petroleum oil companies would love to crush in court
lawsuits - if they could. AMSOIL "scamsoil" products outperform API
products because they are designed to be the best. Look at
scamsoil motor oil results in one of the API Certification
AMSOIL 10W-30 dramatically exceeded performance standards in API Sequence
III test. It's
not API licensed, but it blew the API test out of the water: AMSOIL exceeded TRIPLE the API requirements, and looking at the performance
graph it's obvious that the motor oil would NEVER fail. [Download
full pdf of the Sequence IIIF test here.] This
level of performance reflects what the other standardized ASTM
test results demonstrate, but the Sequence IIIf costs far more
to perform and tells you less than the other standardized ASTM tests
that demonstrate the SAE service grade requirements.
us crazy engineers, but if AMSOIL wants to "scam" us like that, we hope
they never stop!
Further, AMSOIL motor oils are designed to exceed the far higher performance
standards of the European ACEA standards that Europe adheres to,
where 10,000-20,000 mile oil changes have been the norm for more
than a decade. So can you begin to see how ludicrous the API
Certification (Licensing) issue is to knowledgeable automotive
engineers, lubrication engineers and AMSOIL users?
Certification required for vehicle warranty? NO.
In AMSOIL's words: "Another common misconception is that motor oils must be
API certified in order to meet warranty requirements. The
fact is, lubricants are not required to be certified by the API,
only meet or exceed API specifications."
Owners manuals sometimes
recommend an API Certified or API licensed oil, but they only
require use of an oil that meets the proper API (SAE) Service
Grade requirements. However, people with less than stellar
reading comprehension are quick to conclude that an API
"starburst" certification is required. And that is
what the API, the oil companies, and the vehicle OEM''s want
people to believe. Just
this week we saw someone on a forum saying that a Ford dealer
denied a warranty claim because of using a non-API-licensed synthetic oil.
No. Verbally telling a customer that doesn't deny warranty
coverage - it just tests the customer to see if they are a
patsy, or if they know warranties must be denied in writing.
That's just a new variation on the false claim that synthetic oil
nullifies vehicle warranties. OEM and automotive engineer
and federal government statements are more authoritative than
either car-dealership employees or people posting to online
because a Dealer employee says so (perhaps misinterpreting an owners' manual
reference that recommends API Certified oils) does not mean that the OEM will not
honor the warranty. It merely means the Dealer employee is
wrong. If the customer calls the OEM and
complains about such falsehood, it will almost certainly turn the
dealer around. lf not, AMSOIL's legal department will contact them for you.
dealer can claim
that using a vastly superior AMSOIL engine oil
voids the warranty because it isn't API Licensed,
logically ridiculous and completely false,
both scientifically and legally.
In the Magnuson-Moss Act, Federal
law prohibits denying warranty claims for unrelated reasons,
and places the burden of proof
on the OEM, not on the consumer.
The legal precedents in
are clear and long-established. Unless the OEM can demonstrate in failure analysis that an equipment failure is due to the oil being out of specification
and directly causing the failure, the warranty stands. If the oil did not cause the problem the warranty cannot
be voided, regardless of the brand of oil used, or the length of time or number of miles the oil was used.
Oil selection cannot nullify
a warranty unless the oil is proven to be at fault, any more
than the engine warranty can be voided for installing
aftermarket headlight bulbs. In truth, oil is very rarely the cause of any warranty
And AMSOIL has NEVER been found to have caused an
equipment failure. Never.
On the other
hand, API Certified oils produce major sludge
problems in many 1997 - 2004 engines from a number of OEM's
including Toyota, Lexus, Chrysler, Dodge, Jeep and Saab, causing fatal engine damage as
early as 50,000 miles in perfectly-maintained vehicles.
Vehicles using AMSOIL do not have these problems. What this
suggests is that you are at lowest risk by using AMSOIL, but at
the highest risk by using the bare-minimum quality of API
AMSOIL provides special instructions in this document, which
lists specific engines and manufacturers with
sludge problems. Yet
even in these cases, because the oils meet the API service
requirements that the OEM requires, they are covered under
warranty as long as recommended maintenance intervals were
followed and documented. This
was detailed in the August 2005 Consumer Reports magazine, as
well as many other automotive sources, and AMSOIL also published
TSB (Technical Service Bulletin) to advise customers and Dealers
on these engine sludge problems.
Take Saab for example.
The Saab engines are well designed, but highly prone to rapid turbo failure and
engine failure using API Certified "synthetic" oils.
In fact, API certified oils simply don't meet many of the
European specifications which require higher-performance
primarily the aftermath of design changes to meet newer EPA
emissions requirements. While the mediocre API Licensed
petroleum oils were found to be bad performers, AMSOIL's
advanced formulations already
outperformed the problems - many years before they existed!
Chuck Andrews is one of North
America's foremost Saab authorities, and writes the
"Nines" Saab newsletter for owners. Since 2006 he
has proven that 5,000 mile oil changes with
AMSOIL 5W-40 European car oil (AFL) will consistently
outperform all other options in preventing damaging sludge
buildup, retaining good oil chemistry and minimizing engine
wear. Previous to extensive AMSOIL testing in the many Saabs he
services, his favorite had been Mobil 1. Neither Saab nor Mr.
Andrews' dealership seem concerned that AMSOIL's product isn't
API Licensed or listed in Saab owner's manuals. However they are very concerned
with performance, and are very pleased with AMSOIL performance.
They don't call it scamsoil. In fact, they invited AMSOIL
to speak at the 2007 Saab owners club convention.
This again proves that the API's
system of Licensing trademarks to show minimal performance is
questionably risky for consumers, while AMSOIL's reputation for
pursuing extreme excellence appears to be well deserved.
AMSOIL is no scam.
products are recognized worldwide in the lubrication industry as
being the gold standard of maximum performance in oils
and greases. [How else can a standard
1999 Chevy Express delivery van put a million miles on the
engine and transmission without overhauls?]
[Here are some
official AMSOIL statements on API Licensing and Warranty issues:
Motorcycle Warranty Concerns - Harley Davidson says None When
Using Synthetic Oil
Vehicle Warranties Using Amsoil ]
me something, M. Let’s assume I’m not on the level with you, and
AMSOIL products are merely hyped marketing scams. Carefully
consider these four questions:
Why would I sell nearly everything at wholesale and
pay for the literature out of my own pocket to freely hand/mail to
people, knowing that they had to use the products for a year for me
to pay my expenses in helping them? Why would I do that if there
was a big risk they would try the products and not see clear
Why would I spend hours e-mailing you, who most other
AMSOIL dealers would have ignored or written off? Where is the
financial benefit to me in that?
Why would Donaldson – the world leader in nanofiber
filtration technology, who has refused to partner with ANY company –
decide to partner long-term with AMSOIL exclusively, make their
entire vehicle-related product line available to them, and provide
them with all the filtration media and cover them with exclusive warrantys that they’ve never done before, even for their own
distribution network? I’ve talked to current and former employees
of Fram and another famous filter company who were AMAZED at that,
saying “how did they do that? Donaldson won’t work with anyone!”
Would you – in the face of information like this –
want to risk missing an opportunity to try the products yourself?
certainly appreciate your fervor and belief in your scamsoil
products! Why you do these things that ultimately are a waste of
your time is none of my concern. I also have read the data and find
your companies claims preposterous. The scar ball test scamsoil so
highly touts can be passed with common household 4% bleach. The claims
that you are making about a 20% fuel mileage increase with just a
Scamsoil oil change couldn't be farther from reality. Does a
scamsoil oil change actually change the gear ratio in transmissions
and rear ends? Please don't take my choice of simple words to be a
tone of arrogance. In my opinion ( just as you have your own) I can
only conclude that dubious testing procedures were invented by the
company you represent, nothing personal.
Wow. OK, we tackled his comments
one at a time...
have read the data and find your companies claims
preposterous.” “I can only conclude that dubious testing procedures were invented by the company you represent, nothing personal.”
actual 2007 API tests results comparing many oil brands, on
Evidently you are totally missing the point of 3rd-party
certified, industry-standardized engineered lab tests.
Do you have any formal scientific training at all? Your
ignorance of scientific method is showing through like the
Noonday sun. (But don’t take that personally – I’ve met too
many engineers who seem to be just as bad, although they
usually just have 2-yr A.S. degrees.) You cannot dismiss
SAE and ASTM test results, and still hold legitimate claim
to intelligent validity of your opinion. [Note: API
Licensing is based almost entirely on ASTM tests, and uses
many of the exact same certified labs and equipment as the
ASTM tests that are run for AMSOIL.] As I told you
before, READ THE RESEARCH WHITE PAPERS. There is NOTHING
available that is more authoritative than that, and if you
read them carefully, you will begin to understand why.
With perhaps one or two exceptions – such as a “test” that
is just a visual photographic comparison so that people
reading the report can see what the testers were seeing –
all the tests are the commonly used, industry-accepted,
"Standardized" means they are designed with best-practice
elements to ensure that the tests cannot be cheated or
fudged by altering conditions or variables that are not
specifically controlled in the test. They are
essentially the latest version of every standardized test
that has been validated (by engineers and scientists) as
having the greatest value in indicating/measuring the likely
real-world performance. It has nothing to do with
AMSOIL inventing them, but rather with an international
multi-company team of engineers (like the Society of
Automotive Engineers - SAE - or the American Society for
Testing and Materials - ASTM) inventing them and refining
them for years, to agree on the test control parameters and
set-up procedures that will ensure the testing can always be
performed accurately and the results can be accurately
reproduced if someone else runs the test in a different
location, in a different company, in a different month with
a snowstorm outside... etc. The DESIGN of the
standardized tests is validated as being effective in
forcing the measured test data to be accurate, repeatable,
and directly comparable. That is the purpose and design
of "standardized" tests - especially tests that are
developed and published by the international engineering
standards committees of organizations like ISO, SAE, API,
ASTM, and many more.
[A final point: ASTM is the undisputed leading authority in
testing, and API Licensing of their trademark "starburst" for lubricant
labels is based almost
totally on ASTM test results.]
download a pdf of updated API engine oil test comparisons
ball test scamsoil so highly touts can be passed with common
household 4% bleach. “
M..., that’s an
ASTM D-4172 test approved and used by the API, that all oil companies do
to some extent. You can also pass
the test with Head and Shoulders shampoo, and any GL-5 gear lube.
But that’s all irrelevant, because if you put any of those
in an engine crankcase you are going to have serious
problems. Here's the real point: If you run the 4-ball wear-scar test with engine
oils, as ONE of several tests, then you gain an overall
perspective of the design and performance capabilities of the oil in
comparison to other oils. [Most
mechanically-inclined people who read the detailed description of the
4-ball wear test in the
Gear Lube research white paper, are
going to agree that the test has to have some "real-world"
value. Because like all standardized tests it is fully
defined, tightly controlled, and produces measured physical
data. For example, some manufacturers add cheap Zinc
oxides to a formulation in order to create a ZDDP
performance assumption with people who do a spectrographic
chemical analysis of the oil. And you can find several
people online who do exactly that in their comparisons
of various oils,
and have a following
of people who assume they are getting good information.
But that is only chemical testing, not physical performance
testing. The truth will come out in the 4-ball Wear
Test, because ZDDP is the more expensive high-performance
version of Zinc.]
The wear-scar test, in my experience, tends to be somewhat
predictive of both engine wear rates and fuel-economy
improvements in the real world. Come to think of it, maybe
that’s why it’s so widely used/respected throughout the
lubrication and automotive engineering circles. ;-)
“The claims that you are making about a 20% fuel mileage increase
with just a Scamsoil oil change couldn't be farther from
M, you have a very one-sided perspective on
reality. If some guys post results on the internet of what
they admit is a highly uncontrolled “comparison” test that
they barely begin to comprehend the number or influence of
uncontrolled variables that are involved, you call that
“real world”. But if I tell you what people I personally
know have experienced and I’ve grilled them on, then those
facts “couldn’t be farther from reality”. How in the name
of anything intelligently thoughtful can you call INDUSTRY
STANDARD tests, performed by certified independent labs,
“dubious” purely because AMSOIL publishes the results, but
these weekend garage guys are “real world”?
Before leaving fuel economy: I tell people the reality I
have personally observed in the vehicles owned by people,
customers, engineers that I personally know - including my
own vehicles. Which is more credible - the one-time
experience of a couple of shade-tree mechanics on one or two
vehicles, or the observations of engineers on many
Many engineers – probably the majority –
track their fuel economy fanatically. So when they change
oil and see a fuel economy change, it’s not a meaningless
dice-roll observation based on one or two tanks of gas:
it’s based on the entire past history of the vehicle, and
the changes they see in the following months of driving.
One of my engineering friends is a certified DFSS Six Sigma
Green Belt (I hope that means something to you, but I’m
afraid it won’t), who tracked the fuel economy of his Dodge
Magnum in Minitab software. I forget the exact number – I
could look it up – but it was about 7% improvement just by
changing to AMSOIL synthetic motor oil. I track
my vehicles as well. I got about 8 or 10% on my Taurus SHO
(I forget right now), and ~6% on my 2500HD truck that turned
into about 8% by changing the transmission and differential
fluid. Now, what I tell people is that they will probably
see a 5 to 10% improvement, but that it can (in my
experience) range in extremes from 3% to 20% improvement.
My friend Phillip, who lives in Indiana, has a 1999 Olds
Silhouette van with the 3.4L. I grilled him three times
over more than 6 months, and personally crunched the
numbers, and he could hardly contain his excitement at
getting a 20% improvement from changing only his motor oil –
I told him he could tell people the improvement he was
seeing, but to NEVER tell them
might get 20% because
they probably won’t.
Another example I personally know is here:
Go there & then click on the link for the RV Motorhome owner. I
personally took that picture. Keep in mind that it’s an
older 37’ gas motorhome with the 454 engine, always towing a car,
AND sometimes running a generator off of his main gas-tank.
They travel the United States as full-time RV'rs about 9
months out of the year, so as far as I can tell, that’s “real world”. However, keep in
mind that they changed all three fluids to AMSOIL: tranny,
diff, and engine. I know his mechanic, too, who signed up
as an AMSOIL dealer partly because of this experience.
Here’s an update I got from him on June 12th
2008, which means that this is a 3.5 year summary of how his
RV is running:
”Mileage on Pilgrim I (what
he calls his motorhome):
mountains 6.9 - 7.9 mpg
some hills 9.9 - 10.9
flat lands with tail wind 13.3
Most motor homes, much newer ones might get 8 tops in all
million dollar question is “why did the Winnebago Elandon
and the Olds Silhouette see 20% fuel economy improvements?”
AMSOIL Improves Fuel Economy]
There are many variables, many possibilities... I didn’t expect either result.
Initially I didn’t believe either result. But in the end I
was forced to deal with the fact that they were real,
ongoing, lasting (long-term) improvements. And in the
case of the RV, it’s very hard to dispute that his mileage
is much better than what he “ought” to get, compared to
similar or identical vehicles. For purposes of full
disclosure, he actually got a 30% improvement – but he, his
mechanic and I all agreed that the other
changes/improvements they made to the motor home probably
could not have accounted for more than a 10% gain.
“Does a scamsoil oil change
actually change the gear ratio in transmissions and rear
ends?“ ; Surely
I don’t need to answer that one!
[He's implying that the AMSOIL mpg fuel economy improvements
are not credible because they don't involve physically
changing the drive reduction ratios, which are widely
recognized as being able to produce significant fuel economy
improvements in many situations. However, the question that
M might have asked
if he had been less cynical, is this:
how does changing to
engine oil produce fuel economy improvements? He
didn't ask, but for the benefit of online readers, we've
added the question below.]
[These are home-garage oil tests by a couple of guys on one car,
where AMSOIL didn't look like a better product in their
I'm sure that Exxon-Mobil put them up to it. What are we non
"engineers" supposed to gather from such real world tests as
these? That Scamsoil is a superior product? That their additive
package isn't out of date?"
There are several things you should
gather. First, that most people who delve into such deep
matters have no earthly idea the complexities they are
dealing with, and how so many variables are interactive and
reactive with one another.
Second, before you draw any
conclusions, or at least soon afterward, ask a good engineer
(who is knowledgeable about the field) to share their
opinion, and ask them whether you are drawing accurate conclusions.
That’s what I do myself, especially in areas that I don’t
KNOW I have strong expertise in.
Quick example: I deal with MIG welding every day. (American
Welding Society official designation is GMAW, for Gas Metal
Arc Welding.) Wire, shielding gas, power supply, wire
feeder, and “torch”… pull the trigger and weld. It looks
very simple to management, looks fairly simple to engineers,
and many welders who use the process think they pretty much
understand it. But ask any of them two simple questions,
and they can’t answer them: how many variables are in the
MIG process, and how many of those variables do we change on
nearly a daily basis? The answers they give range from two
to five. The real answers are 13 variables (minimum, but
can range beyond 25), and 6 to 8 variables changed daily.
Why does any of that matter? Because on a daily basis, they
are making welding decisions based on a combination of
hunch, myth, and guesswork. Sometimes they’re right (maybe
for the wrong reason), and often they’re wrong. They’ll
make a change and think that’s what “did the trick”, when
what really did the trick was two other things that they
didn’t even know they changed and don’t think matter much.
Why else does that matter? Because it’s a simplified
version of the situation with automobiles. In complex
interactive systems, it’s a safe bet that if a non-expert
draws a quick conclusion based on one or two simple
observations, their conclusion is likely to be wrong. Just
take engines. There’s immense complexity there, and dozens
of major variables controlled by hundreds of factors with
thousands of details.
Third, in the
"oil test" you linked to, two glaring issues disrupt and
invalidate some TBN and viscosity conclusions from their data:
14,000 vs 18,000 miles/yr on a vehicle is a huge difference that
reflects large changes in what the engine oil was experiencing,
and their concerned comments about the big changes in driving
habits reflects and confirms large differences in the internal
engine lubrication conditions. In comparison, 20,000 miles vs
25,000 miles/ yr is almost nothing, and you’ll see very little
change in oil analysis results in those 5,000 miles. If the
Mobil 1 had run that 14,000 miles, it might look even worse than
the AMSOIL. They expressed concern that the AMSOIL TBN and
viscosity would be even worse at higher mileage, which seems
logical if you don't understand the driving mechanisms, but the
opposite is actually true. If the AMSOIL had run 18,000 miles in
the same length of time, the TBN would actually be much higher,
and the viscosity much lower – probably normal.
[To clarify, the Mobil 1 was in the vehicle during driving
habits that AMSOIL calls "Normal Service", while
AMSOIL was in
the vehicle during driving habits that AMSOIL calls "Severe
Service" and limits the drain interval to 15,000 miles on that
oil, for that reason. It is severe short-trip duty like this
that dramatically aggravates the oil sludging problems in so
many of the 1997-2004 engines from multiple OEM’s. ]
In addition, many people miss the fact that Mobil 1 got a
filter change at 12,000 miles with 1.5 qts of makeup oil, while
AMSOIL did not.
To their credit,
they questioned the validity of their data comparison due to
these factors, if you look long enough to find their concerns.
But most people see the data and think it's meaningful at face
value - they look at those 4,000 miles (if they even notice) and
think it doesn’t make much of a difference. And I think most
people completely miss the filter change. Few people comprehend
that the 4,000 mile difference represents immense differences in
average oil temperature, the frequency of the oil reaching full
operating temperature, the amount of piston blow-by, the amount
of moisture in the oil, the rate of cylinder carbon and varnish
generation… just to name some of the types of variation..
That is a primary purpose of engineers inventing so many
standardized tests: trying to devise solid ways of getting
accurate, comparable, repeatable data so that they can draw
accurate conclusions from bench tests instead of waiting for one
to three years of oil sampling data, or just pulling assumptions
out of their… experience… and hoping they’re right. Sure, you
can get the data in “real world” testing, but to get high
quality data with accurate correlation, you need to carefully
record and control conditions of a FLEET of “identical” vehicles
(and they never are “identical”), and average and normalize and
validate your results with a dozen statistical tools over
millions of miles and 3 to 10 years. AMSOIL has done that for
decades in cooperation with major fleets. Does that sound like
what those guys did on their vehicle? It goes further, though.
The reason that standardized ASTM tests ARE industry standards
is because over years of correlating test data with actual
performance in large fleets logging millions of miles, engineers
have verified valuable correlation. In cases where they don’t,
they analyze why not, and then… come up with a new test or a new
version of the test, which has changes designed to improve the
value or accuracy of the data to real-world use.
In rigorously controlled conditions, a small test of
commercial Class-8 vehicles got an 8.2% fuel economy
improvement by changing all drivetrain fluids:
I mention this partly because it is curiously close to
the average mpg improvement figure I hear from most people.
Fourth is this final thought:
they used the wrong AMSOIL oil for a high-performance V-8
[in this case an LS-1] running 14,000 miles a year.
Keep in mind that Mobil 1 used to be Mobil 1, and AMSOIL used to
be AMSOIL, but the product lines have grown. The AMSOIL 5W-30
they used is product code ASL: it’s one AMSOIL oil out of a
dozen or so (if you don’t count viscosity differences), and is
designed to be their low-cost workhorse 25,000 mile oil for low
to mid-power gas engines. I had that same oil thicken out in my
parent’s ’97 Northstar Cadillac engine (notorious for using 1 to
1.5 quarts per 1500 miles), so I switched to TSO and have not
seen a problem. ASL is NOT an oil choice that most AMSOIL-savvy
engineers I know (or AMSOIL’s Tech Center Support) would have
recommended as the best choice for their [high-performance V-8]
car in their driving conditions.
[Using any of the two or three more appropriate oils, the
results would have been quite different. Several forums have
mentioned the great performance of “GC” (representing a German
Castrol formulation that has to be imported), which apparently
uses a Group IV/V (PAO/Ester) blended basestock. That is
reportedly the same formulation approach in at least some of
AMSOIL’s more premium offerings. One thing I have not yet seen
is a comparison to AMSOIL TSO 0W-30, their premium performance
gas-engine oil that they rate for 35,000 miles Normal/17,500
miles Severe Duty. Since it was this oil (in both it’s present
and previous forms) that powered the original engine in the
Million Mile van from 68,000 to 930,000 miles using 20-25k mile
oil-drain intervals, and one of the original targets of the
formulation was to exceed European committee standards for a
proposed 30,000 mile service oil, it seems likely to compare
well to GC. There’s plenty of pictures and measured data from
the Lubrizol engine rater’s report to show a very clean and very
low-wear engine using 20,000 mile intervals:
The original untouched automatic tranny is still running nicely
with AMSOIL synthetic ATF fluid exchange & WIX filter changes
every 150k miles – now roughly 1.1M miles on it. ]
have over 70,000 miles on the oil change in my diesel
[using the AMSOIL Dual Remote Bypass system], and
I do oil sampling analysis.
Look here at one of my 6.6L Duramax oil sample reports and you'll see that I have no TBN or viscosity
problem. And fact is, I probably will never have a problem,
even though I'm changing only my oil filters - not my oil.
M, AMSOIL publishes extensive testing to focus the
attention on real performance, where it's deserved, rather than
on marketing, which is meaningless, or licensing, which is
nearly meaningless. Don’t you ever get suspicious as to why the oil companies in
general seem to never publish any test results except the basic
legal minimums of viscosity, cold pour point (maybe), TBN
(maybe)? They hardly tell you anything that the API service
grade code doesn’t tell you or require. Why is that?
We forgot to mention this to M, but... In a severe-service
trash-truck fleet test ("refuse haulers") with 172 vehicles
involved over 5 years using CAT, Volvo, Mack and International
engines, they used AMSOIL AME 15W-40 Synthetic
Diesel Oil to triple
the former 300-hour oil drain intervals of these 15,000 lb+
vehicles, while finding 70 to
98% performance improvements in all of the key oil sample
testing markers. For example, AMSOIL engine oil
delivered an 89% reduction in wear iron, an 85% Copper
reduction, a 97% Lead wear-rate reduction, a 97% Chromium
wear-rate reduction, and a 98% Nickel wear-rate reduction.
The previous motor oil was an API Licensed, commercial fleet
oil. This conclusively proved that AMSOIL oil produced immense
reductions in internal engine wear rates.
And after 900 hard hours of service,
the fleet still averaged a TBN of 11.7 with AMSOIL - higher than
most competitive engine oils when brand new!
Now, that data was generated by the company's mechanics
pulling the oil samples and having them tested by CTC
Analytical, the largest
independent lube-testing company in the
United States. So that's unbiased data. And
world". And in the "real world", with big maintenance
dollars involved, this is just one example of how "Scamsoil"
products have repeatedly proven to be huge performance
improvers and cost-savers over the famous mainstream brands
that consumers have been marketed into believing are great performers... without any data to
support those beliefs.
this free guide to understand the power of laboratory Oil Analysis
AMSOIL in Fleet Performance.
AMSOIL engine oil and ATF powers 1999 Chevy Express expedite
delivery van to 1 Million miles on the odometer.
8. “I would also like to see some data on the claim of "
90% of nascars teams whom actually use scamsoil lubricants."
You and me both.
But you’re not going to see the names of the NASCAR teams
that run AMSOIL lubes, because if you did, there
would be some expensive legal bills and settlements relating
to breach of contract and non-disclosure confidentiality
here are a lot of winning racers talking about their results
Several of our Dealer engineer’s websites make
a statement to the effect that “we know exactly who many of
these racing teams are, but are not permitted to reveal that
information.” What they’re saying is that they’ve
personally worked with various NASCAR teams, and KNOW what
they’re using for lubricants. However, NASCAR advertising
“sponsorship” contracts are big, big dollars, and in the
case of lubricants especially, the oil companies are paying
big money in order to create the emotional illusion/assumption/belief in people’s
minds that the racing team is running their product in the
car. Their lawyers are very good at writing contracts that
protect that illusion, and that require the teams to get
signed confidentiality agreements from everyone and every
company they deal with.
[Note: This was descriptive of the NASCAR & Formula 1 racing
picture back 5 and 10 years ago, and insiders confirm that Roush
used AMSOIL for many years and valued their gear and motor oils
as the benchmark standards. It was remarkable that AMSOIL's standard street oils offered better performance and
protection in racing than any other oils available - even
"racing" oils. However, over the last 5 years many teams have
hired secret gurus and shifted to custom-tuned synthetic laboratory lubricants
(many blended by Valvoline
and Exxon-Mobil) in order to squeeze out a new 2 to 4 horsepower
edge that can prove critical in these ultra-engineered speed
competitions. These lubricants, as well as some standard racing formula
offshoots such as are part of a full lineup now
jointly marketed by Valvoline and Roush,
are well "tweaked" for some racing conditions but aren't suited for normal engines or normal driving, and
should never be used in non-racing applications. As usual,
searching for performance test data to compare Roush-Valvoline
oil to AMSOIL's ASTM test data is in vain, because no-one else
will publish their data.]
But at the same time it’s also a “don’t ask, don’t
tell” scenario. Bobby Unser revealed how that worked,
personally, during his years of racing: they took the
big-name 5-gallon oil pail, or gallons or whatever, home to
their garage, poured it out empty, then refilled it with
AMSOIL and carried it back into the race garage the next day
to pour into the car. Sponsors: happy. Onlookers: fooled.
Team: winning, paid, profitable. What more could a race
team or sponsor ask for?
reference to Fram products past performance with their line of
filters, they are not even in the ball park, for filterization, design
or quality. The research is readily available showing the garbage
filters they produce. Brian, I really am enjoying are cyber chats,
thanks for your great retorts! M..."
I didn't try to imply that Fram filters are great.
reference was only to illustrate their acknowledgement of
the fact that for years, hundreds of companies around the world have
tried to partner with
Donaldson (the leader in nanofiber
filter media and technology), and Donaldson has refused
everyone… except AMSOIL. Our interpretation is
that if the world leader in nanofiber filtration technology
(Donaldson) has refused to partner with any other company ever -
except AMSOIL - then AMSOIL must be pretty reputable and
9. When I changed to
Amsoil motor oil, it improved my fuel economy a lot.
My friends don't believe an engine oil
can do that, and I
don't understand... how is that possible?
Many people think AMSOIL just
reduces internal engine friction, so it seems impossible for
AMSOIL engine oil to produce the fuel economy improvements
that it does. The reality is that AMSOIL lubricants reduce the losses of
power from several sources... not only reducing internal
engine friction, but also cleaning oil passage deposits to
flow more oil with less power loss from oil pumping
pressures, and typically losing less power during engine warmup time due to lower ambient temperature viscosity.
In addition, AMSOIL base stock oils feature very low
internal fluid friction - sometimes called being "more slippery"
- which not only gives the oil very robust durability, but also reduces energy being wasted to internally heat the oil
molecules as they are working. These are real energy/fuel savings which are also
demonstrated in cooler operating temperatures - a fact that
is seen widely in both towing and racing applications.
Let's focus for a moment
on just one area where AMSOIL improves engine performance:
pumping oil. One sign of the performance increase and
cleaner engine is in oil pressure. Many engines lose quite a
bit of power pumping engine oil through passages that are made
smaller by sludge and varnish buildup. Of course, with a
high-performance synthetic there are no petroleum components
to break down into sludge and varnish, and a premium
detergent package keeps dissolving any remaining deposits.
Real example: my 2002 Duramax always idled at about 40 psi oil pressure when
warm, and pegged somewhere over 80 psi when first started
up. After the change to AMSOIL's 15W-40 (the same
viscosity it always had), oil pressure dropped to about 25
psi warm idle, and about 60-80 psi cold. Some people
might be alarmed by this, but it's a great sign: more oil is
flowing through the engine - for better lubrication, better
wear protection, better engine cooling - and it's taking
less power (fuel) to pump that oil.
One last example: In turn, "better engine
cooling" from higher oil volume and clean oil passages has
still more "trickle-down" impact. The internal hot-spots in
the engine will run cooler, and this is known to improve the
fuel efficiency of many engines. For example, most modern
diesel engines achieve quieter, more fuel-efficient
performance by spraying oil into the bottom of the pistons.
Also, petroleum oils usually build deposits on the undersides of the
pistons, while AMSOIL cleans them and keeps them clean, as
well as the piston rings and grooves. That
lowers piston temperature and also reduces effective piston mass,
which further increase engine efficiency and power. AMSOIL's Group 4 synthetic base stocks have better heat-transfer
properties, and clean oil passages not only move higher oil
volumes, but also provide a higher temperature differential
that is more efficient at removing heat. Bottom line:
AMSOIL provides much greater internal engine cooling,
producing better fuel economy.
If we'd had it
to do over again, or knew we were going to
publish these e-mails
online, we would have added these comments below:
For the last two decades, AMSOIL has been the growing, silent,
secret weapon of the nation's best fleet managers. If you're not
aware of the fact that AMSOIL-powered fleets have saved untold
millions of dollars in operational and replacement expenses,
hold on tight. Stick with us for three minutes, because it
could drop 10-30% to your bottom line.
biggest product seller has been, for many years, "AME": their
15W-40 synthetic diesel/gas/marine all-fleet oil. That was
true long before the new generation of 3/4 ton diesel pickups
hit the streets starting about 1999, kicking off big growth in
light diesel pickups. So who do you suppose
was buying all that oil? Most of it was sold for company
fleets. If you were a small, mid-size or large trucking
company, or a waste-hauler, or a heavy construction company,
would you want to approve publishing a report that tells all
your competitors how you use AMSOIL products to pick up an
average 3 to 8% in fuel economy, increase the capital
equipment life of your fleet by 30 to 100%, reduce your transmission/differential/engine
failures by 90%...? Well, would you want all your
competitors to know that, or would you add up the thousands or
millions of dollars in your additional annual profits from using
AMSOIL, and decide that you'd better keep that secret to
yourself for a competitive advantage?
If the "wrong"
person asked you, would you reveal your AMSOIL maintenance secrets or just say "yeh,
we tried that expensive AMSOIL stuff, but our guys thought it
wasn't worth the money"? (That's not hard to
rationalize even if you refuse to lie. After all, that was
the truth when you first started testing AMSOIL products - you
just aren't telling the whole story, right?)
Here's how a
heavy refuse hauler fleet tripled their drain intervals while
reducing wear over 80%. A number of
municipal and school-bus fleets have also used AMSOIL to great
advantage for many years, and a few of
these instances were published in reports. But
unfortunately they found it difficult to handle the time demands
volume of calls they got from people across the country trying
to verify the published story or asking for technical
details. However, here are some fleet test reports that
you can download and review (right click and choose Save
Target As). Some are "current", and some have been pulled
from official publication, sometimes because the results were
prior to the introduction of Ea nanofiber filtration, or prior
to the latest improved reformulation of an oil:
Trucking Testimonials (various)
Clark County School Bus Testing (Avg 3% better mpg & 76%
wear reduction, using AMSOIL AME 15W-40 and the old AMSOIL
Control Fleet Study (Gas Engine Fleet)
OTR Truck Engine Teardown Report after 400,000 miles on ONE Amsoil Oil Change
1999 Chevy Express engine teardown report with one million miles
of 25,000 mile oil changes
Truck and Fleet Overview
Diesel Oil Performance
to our Diesel Page
test data from the most reliable & trusted tests in industry.
Personal experience. Combine those two, and when they both
agree, there is no doubt about the superior performance of
We've got the data. Why not combine
that data with YOUR personal experience, so that you KNOW the
results are as accurate as you made them yourself?
Contact us, and we'll help.
Sure, you can
keep buying the mediocre performance of the famous mainstream
brands that fill most store shelves. But know that when
you do, those oils are costing you a lot more money
than buying the high-performance AMSOIL solution.
AMSOIL saves you money.
(We save a LOT
of money with these AMSOIL "secrets", and thought you'd like to know them, too.)
We make no guarantees that we're going to publish any e-mail questions /
answers, but we reserve the right to do so. If we choose to
publish e-mail content, we will withhold identities and personal
information unless we have
individual permissions to reveal the authors. While the
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Copyright 2008, DMT
Technical and UltimateSyntheticOil.com
AMSOIL is the undisputed leader in
synthetic lubes and filters......
Since 1972, AMSOIL Synthetic
drivetrain LUBRICANTS have repeatedly tested as the
highest performance engine oils, greases, transmission fluids, and hydraulic and differential
gear oils on the market.
But we now have
nanofiber filtration technology
filters, air filters, fuel and hydraulic filters. AMSOIL
offers the highest performance, most cost-effective, most comprehensive filter line on
earth, covering all your vehicle filter maintenance. Consider air and oil ...
Until now, Nanofiber filtration technology has been used
exclusively in medical, aerospace and heavy duty applications, including the
US ARMY Abrams M1 tank. AMSOIL Ea Filters are the first and only
filter line to bring this technology to vehicle maintenance in the auto/light truck
oil filters provide unmatched full-flow filtering efficiency to 98.7 percent
at 15 microns, and 50 percent at 7 microns. This translates to a 70%
reduction in engine wear rates, while giving longer filter life and lower
pressure drop for better cold-start performance: the only vehicle filter
technology that gives you the best performance in every category!
Additionally, consider engine oil bypass filtration systems for
commercial and fleet applications in cars and light, medium and heavy trucks
which can filter wear particles down to less than one micron and are 89% efficient
at 1 micron, making oil changes virtually unnecessary and virtually eliminating engine wear.
The MOST IMPORTANT filter on the M1A1 Abrams
battle tank is its' nanofiber air filter.
The MOST Important filter on YOUR vehicle is also the engine air
It's far better, and easier, to keep wear particles out of
an engine than it is to attempt filtering them out of the motor oil. Yet
filter companies and vehicle manufacturer's are strangely silent about actual
air filter performance and engine needs. World-leading breakthrough
filters with exclusive nanofiber technology are based on battlefield-proven
air-induction systems, and are now available
for your vehicle fleet - regardless of size! These filters
flow like oiled gauze filters and yet are 100% efficient at removing particles of 3 microns, and 80% effective
at 1 micron. This means NO WEAR PARTICLES
CAN GET PAST OUR Ea AIR FILTERS, reducing wear rates by 70% over most OEM
filters! AND, they're less expensive to
use in vehicle maintenance than ANY other air filter.
We have the full line of
Donaldson Filters Now Available ,
including air, fuel, water, oil and hydraulic filters, with exclusive performance warranties
that no one else offers. Contact us for specific
recommendations, or see our
AMSOIL offers a growing line of the only OEM
certified air induction filtration systems on the market. Offering
dramatic airflow improvements for gains in horsepower, fuel economy, and towing
torque, they also keep wear particles out of your engine better than any
marketed product. Current air inductions systems include the
High-performance GM, Dodge & Ford
air-intakes are here for both gas and diesel engines!! In addition, we have a full line of
nanofiber Universal air induction filters (EaAU)
designed to replace stock oil wetted gauze or foam conical
filters that were supplied with custom induction systems
produced by K&N, Injen, S&B, Green, AIRAID, AFE, TrueFlow
and more. Whether your air induction system is in a gasoline
street-rod, or a diesel truck, you have great airflow but you need better
filtration than oiled gauze. AMSOIL Ea Air Induction Filters are dry no-oil
filters that offer far better efficiency, 50 times the capacity, excellent airflow and are easily cleanable.
Got a Hummer H2 or H3? How about a newer Ford
PowerStroke? Then you already have superb nanofiber air
filtration! But we offer the real PowerCore replacement air filter for your Hummer
or PowerStroke, at
a much lower cost than the dealerships!
LUBRICATION AND FILTRATION TECHNOLOGIES?
products saves you time and money.
With recommended extended drain intervals, superior AMSOIL performance typically costs LESS per
year than conventional oil changes.
The only 25,000 mile/one-year and 35,000
mile/one-year motor oils in the world.
Using an estimated 87% less oil and 5-10% less fuel, our
vehicle lubrication solution is better for the environment and
non-replenished natural resources!
only oils and filters with a warranty for GUARANTEED performance!
Exceeds the most stringent performance
specifications of all major U.S. and foreign automotive and truck
Provides up to
four-times the wear protection of
other motor oils.
mileage life of your vehicle.
Increases at-wheel horsepower.
Lowers transmission and differential operating temperatures and delivers
better shifting, even in heavy towing.
Lowers fleet maintenance costs by lowering the costs of both scheduled
maintenance, and mechanical repairs.
Lowers fleet capital costs by dramatically extending vehicle service-life.
(Vehicle mileage typically extended 20 to 100%.)
Diesel oil and filtration products designed to
deliver more than 1,000,000 miles for over-the-road trucks before engine overhaul.
Used by many national racing teams, fleets,
police departments, fire departments, ambulance fleets, construction firms and trucking companies.
WHY WORK WITH DMT TECHNICAL?
DMT Technical operates Ultimate-Synthetic-Oil.com as part of a group of highly skilled team of
OEM Engineers and Lubrication and
Filtration Specialists. In fact, we are the ONLY such group on the
internet, as well as the largest AND fastest-growing AMSOIL Dealer organization
in the nation. You too, can join our group
when you become an AMSOIL
Dealer and take advantage of all that we offer, as you use products in your own
vehicles or begin your own AMSOIL business. You cannot find a more knowledgeable
and skilled group of Dealers anywhere.
We possess the skills, desire and knowledge to answer questions about
your fleet or vehicle maintenance. We can help you solve problems,
improve efficiency and fuel economy, reduce downtime, lower operational and maintenance costs, and increase the
durability and life of all of your vehicles.
Read what our satisfied customers
have to say about us. Read through our website. Contact us with any questions.
To get additional
We offer several options to receive information on AMS OIL. We welcome the
opportunity to work with you personally as your servicing AMSOIL Dealer. Our
AMSOIL Dealer Group is led by a Truck/Automotive Engineer and Lubrication
Specialist with over 19 years experience. This exceptional benefit is
Please, email us at
Please note that all information you share is always held in confidence per our
Policy, and will never be sold, loaned or otherwise distributed.
To request a FREE Factory Direct Catalog
Download a FREE Factory Direct Catalog
For Information on Becoming an AMSOIL Dealer
To Buy AMSOIL Products in the AMSOIL On-Line Store
To Sell AMSOIL in Your Store or Purchase For Use in
Your Businesses Equipment
To visit the AMSOIL Corporate Website for Product
and Business Opportunity Information
AMSOIL is Proudly Made in the U.S.A.
owned by Americans.
AMSOIL is America's Oil.
Ultimate Synthetic Oil - AMSOIL Products
119 Norlick Drive
Bryan, Ohio 43506
Phone: (419) 630-0874